stop phone books: YellowPagesGoesGreen.org

Every time a phone book shows up in front of my door, my first thoughts are, “Not again.  Now how am I going to recycle this?”

I have used a paper phone book maybe five times in the last ten years.  What a waste.  All that paper and energy to manufacture and deliver over 500 million phone books annually.  And then the energy to dispose of the same, including the burden on local landfills because most people just throw them out, instead of recycling them. 

Now there’s hope.  YellowPagesGoesGreen.org will let you say “no thanks” to unsolicited Yellow Pages and White Pages delivery.

How it works:

Individual Yellow and White Page organizations state that you can call them and they will put you on a list to not deliver books. But they are not held liable or accountable if the book shows up anyway. http://www.YellowPagesGoesGreen .org will contact the publishers with the sign up forms to have them “opt out” the individual or business that signs up. It will be the responsibility of the publishers to act in accordance to the consumer’s demands.

It looks like YellowPagesGoesGreen.org doesn’t guarantee that the phone books won’t show up.  However, there are two good reasons to use this FREE service:

  1. Using their form saves you the hassle of finding the numbers for and making two calls–one to Yellow Pages, one to White Pages. 
  2. You add your name to a grassroots movement that will help address this wasteful practice.

Sign up now!  YellowPagesGoesGreen.org.

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9 Responses to stop phone books: YellowPagesGoesGreen.org

  1. rzwetsch says:

    What the folks over at YellowPagesGoesGreen are doing is excellent and if you’re tired of receiving white and yellow phone books that you don’t need and you didn’t ask for – sign up ASAP! More than likely that will not get you off the list as soon as you’d like. At least not yet!

    Best bet is to call each of the Yellow Pages and White Pages directory publishers direct. I wrote a post about it here:

    http://yousnoozeyoulose.com/2008/08/11/yellow-pages-love-em-or-hate-em/

  2. Actually, not so much. Most directory publishers won’t take third-party lists for privacy reasons, as the owners of the site you mentioned know.
    Better to go directly to the publisher of the book you choose not to receive and take care of it with them. The books are recyclable in most communities and they are created from lumber residuals and other recycled paper.
    Since US consumers referenced the print Yellow Pages over 13.4 billion times last year, don’t make the assumption that no one is using them. They continue to be one of the best ways for a small business to reach customers who are ready to buy. Full disclosure, I work for the Yellow Pages Association and the facts about our products are available at our site: http://www.ypassociation.org.

  3. wako says:

    Thanks for your perspectives and information.

    Good to know that going directly to publishers is probably a better bet, though I still like the idea of making a statement by joining a group effort.

    A can’t argue with the fact that there are people who are using the Yellow Pages to help them find information. I’m sure they are and it’s a helpful tool. However, for me, and all those neighbors who I see throwing their books in the trash, I like having a choice about saying “no thanks” to receiving something that I won’t use at all.

  4. rzwetsch says:

    The fact that US consumers referenced the print Yellow Pages 13 bazillion gajillion times last year has absolutely NOTHING to do with the fact that it is a HUGE PROBLEM that people who never asked to receive the print directories to begin with – should have to jump through even the smallest hoop to discontinue delivery. There are no stats that make this right.

    The fact that the print directories are created from eco-friendly materials has absolutely NOTHING to do with the fact that it is a HUGE waste of time and resources to deliver these eco-friendly books to people who never asked to receive the print directories to begin with. Once again, can’t use stats here.

    Don’t think it’s a problem? Wondering how many “paper atheists” there are in that 13 bazillion gajillion?

    Think about this for a second: (obviously this will never happen but put your thinking caps on and indulge me for a minute)

    What if all the Yellow Pages publishers said you know what – all these fine consumers out there supporting our advertisers are right. We shouldn’t be delivering books to people that didn’t ask for them in the first place.

    So they stop all deliveries to EVERYONE and conduct a PR campaign to let everyone know they’re stopping the madness and you will not receive any more Yellow pages on your front doorstep. UNLESS – you contact the publishers to…OPT-IN! To say “Yes, I WANT the Yellow Pages – deliver it to my front doorstep please.”

    Basically the publishers say, okay, let’s start all over again. Let’s only deliver the Yellow Pages to people that raise their hand and say “Yes, please keep sending it – I never know when I might need it.” Or “Yes, I don’t care about online, I still use the book to find local businesses, please keep sending it.” Or “Yes, I don’t know what I would do without it.” or “Yes, of course I want the Yellow pages delivered. I just had twins, times are tough and I can’t afford booster seats.”

    What do you think would happen? One thing that would happen is we’d all see a lot fewer Yellow Pages books strewn all over the place.

    I know another thing. If I were paying an arm and a two legs for my Yellow Pages ad(s) – I couldn’t care less how many bazillion gajillion people the trade groups say are looking at the books each year. I’d like to KNOW that MY ad will be in front of ALL the people that WANT the books delivered (for whatever reasons) and NOT the people that are tossing my ad(s) in the recycle bin, the trash can or in a big heap out by the dumpster at the end of the building.

  5. Tim says:

    I happen to be one of the owners of MyJunkTree and as a new company I search the web to see if we are getting any visibility out there and I post n relevant Blogs.

    We launched the company because we were tired of all the junk mail we were receiving and we personally did not want to bounce all over the web to contact all the different companies to stop it all. First and foremost we wanted to let people choose what they wanted to let come to their home knowing that some people really do like some of the coupons and catalogs. So our clients choose what they want stopped.

    We also had to provide a service that is different than the other services out there, so here is what we offer:

    1. We have a database of over 1300 catalogs that you can choose to stop.
    2. We have over a 4000 charities/Non-Profits that you can stop solicitations from.
    3. Stop the delivery of the national phone directories.
    4. Stop the delivery of the weekly coupons.
    5. Stop the general credit card offers as well as the ones from your own major bank.
    6. Stop the miscellaneous junk mail from the data brokers.
    7. You can register on the National Do Not Call Registry from the website.
    8. You can order your no strings attached free annual credit report right from the website.
    9. We plant trees with every new membership.

    And, yes we are a paid service and yes you can do everything that we do for free, if you want to do all the research and spend the time contacting the companies yourself it can easily be done. We have just done all of the legwork for our clients and feel there is value in the service we provide. So check out MyJunkTree and make difference in your mailbox.

  6. Ken Clark says:

    Advertisers with print YP ads have acknowledged to me that their call volumes are up year over year, and the only place that people can find those numbers are in the print YP. So they are clearly being used.

  7. wako says:

    Thanks for the heads up on your company, Tim. I know there are other similar companies out there, like GreenDimes; how does MyJunkTree distinguish itself from those?

  8. wako says:

    Ken, good to know that the advertisers are seeing a good ROI with YP print ads.

    What I’m supporting here is giving people who know they won’t use a print YP to say “no thanks”.

    What’s the connection with YellowPages.com and the print versions, by the way?

  9. Tim says:

    Wako,

    They key differences are:

    1. We help stop the phone books.
    2. We have thousands of Charities and Non-profits to choose from.
    3. Easy access to get on the Do Not Call List
    4. You can use our site to order your free credit report and we remind you to do it every four months. This is the number 1 thing you can do to protect your identity.
    5. You get direct feedback from the companies confirming you are off of the lists.

    Hope that helps.

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